Released July 22, 2013
The I.D.E.A. Store’s 2014 ‘Hatch’ art festival seeking artists
Contact: Gail Rost, General Manager, The I.D.E.A. Store
After a successful inaugural event in March 2013, the “Hatch” Creative-Reuse Art Festival will be back in Champaign, Ill., Feb. 28 through March 15, 2014.
Produced by The I.D.E.A. Store, Champaign’s premier creative-reuse marketplace and an earned-income enterprise of the Champaign Urbana Schools Foundation (CUSF), Hatch is again expected to draw artists, art appreciators and shoppers from throughout Central Illinois and beyond to the Champaign-Urbana community. And once more, the festival will feature some of the most imaginative and resourceful local, regional and national artists known for their abilities to create whimsical and sometimes functional work from discarded materials that might otherwise be headed for the trash heap.
Festival organizers are currently seeking artists to apply to Hatch’s juried art exhibition and/or juried art fair. Artist information and applications are available on the festival website, www.AboutHatch.org. The deadline for applying for entry is Nov. 15, 2013.
“Our first Hatch was really amazing,” said Gail Rost, The I.D.E.A. Store General Manager and CUSF’s Executive Director. “Over the two weeks of the festival we had more than 1,000 people participate either by attending the exhibition opening, working with our artist-inresidence at a local school, and/or shopping at our fair. “The quality of the artwork and merchandise met or exceeded our expectations, and the enthusiasm from the attendees was extremely encouraging. We knew right away that we wanted to do it again and grow this event!”
The 2014 festival will again be held in early spring, with some notable changes. “This year, we are going to reverse the order of events over the two weeks of the festival so that the fair is the culminating event rather than the opening event,” Rost said. “We also have a new location for the fair — the Savoy Recreation Center — with more space and plenty of parking. “And, while we once again plan to invite a festival artist-in-residence to lead a public workshop, it will be scheduled at a time that is convenient for all,” she said. “Last year, we held the workshop on the same day as the fair, which made it a little tough for those who wanted to shop till they dropped. Our goal is to increase the number of participating artists overall with more shopping choices, too! And, we hope to bring back some faves.”
The festival will kick off at 5 p.m. on Feb. 28 at the exhibition venue, Indi Go Artist Co-op, 9 E. University Ave., in downtown Champaign. During the festival, the exhibition will be open to the public (with varying hours) every day except Mondays, through March 16. A free, pubic gallery talk with some of the exhibiting artists also will be scheduled. The festival’s art fair, set for 10 a.m.-6 p.m. on March 15 at the Savoy Recreation Center, 402 Graham Drive, Savoy, is expected to feature more than 25 creative-reuse artists who will be selling one-of-a-kind artwork and functional design such as jewelry, wearable art and accessories, collage, mixed media and sculptural work. Rost said Hatch organizers again are hoping to select a festival artist-in-residence and add additional activities — such as workshops, lectures and concerts — to the festival line-up in the coming months. Updates on these and other Hatch-related happenings — including volunteer opportunities — will be posted on the festival website and Facebook page.
Rost, along with co-founder Carol Jo Morgan, launched The I.D.E.A. Store in 2010 as an earned-income enterprise of CUSF. 100% of the profits generated from store sales and other store programs — more than $25,000 to date — directly benefits students and teachers in the Champaign and Urbana public schools through the education foundation. In addition to providing local businesses and individuals with an alternative means of discarding unwanted but reusable materials and making them available at affordable costs to teachers, students, artists, crafters, hobbyists and others, The I.D.E.A. Store staff and volunteers offer workshops and other educational programs, and engage in community outreach activities that emphasize ways to protect the environment, conserve energy and other resources, and reduce the local waste stream.
For more information about “Hatch,” contact festival organizers at firstname.lastname@example.org or call The I.D.E.A. Store, 217-352-7878.